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TECH EXPLORES
NEW PATHS FOR AUTHENTIC DENIM LOOKS

The US Group is re-inventing historic jeans styles with new
fibers, treatments and methods.

Fabrics in US Group’s presentation at Kingpins New York
harness tomorrow’s textile advances to revitalize the great style
visions of the past by adding fashion, comfort, performance and
sustainability advantages to authentic denim looks.

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AUTHENTICITY
ENHANCED & ENABLED

Definitive denim designs with classic jeans character

Archetypal vintage
refined with an
evident twill line,
original orange-peel
texture and salt-n-pepper
deep indigos.

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SelvedgeX bi-stretch
for enhanced comfort
controlled-shrinkage with
great shape and recovery.

HeritEdge+ true choices
of natural yarns and
high-tech fiber blends.

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Essential jeans fashions with drape, shape and flex

Slight cross-bias freedom.
3/1 construction.
Low-crease.
Attractive body and drape.
Monday smart.
Friday-night comfortable.

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A sharp ’70s look
for any flex option,
with orange-peel
texture and
salt-n-pepper
deep indigos.

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With true denim character,
higher stretch range for intense
comfort for men and women.
Warp stretch to avoid
sagging at the knees and hips.
Various shades of indigos and
blacks, rainy slub patterns
and more for your alt-classic
authentic ease.

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Advanced finishing
treatments for superior
soft touch from
natural fiber
blended yarns and
softness-selected
weaves.

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AUTHENTICITY
EXPANDED & ELEVATED

Natural, sustainable and innovative new denim

Re-inventing the Day-Glo days
of the 1970s by building
light charge right into the yarn,
rather than just painting
it on – our latest experiment in
revitalizing the legacy of
authentic jeans.

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Enlarged options to drive sustainability.
Save water, reduce chemicals,
recycle and exploit more natural
alternatives for cleaner
denim productions.

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